For the first time, Wrangler has hired a spokesperson for the company’s European division.
For the launch this spring of Denim Spa for women, the jeans manufacturer tapped Lizzy Jagger.
For autumn 2013 and the launch of Denim Performance, the brand has tapped Finnish Formula 1 driver Kimi Räikkönen.
A perfect choice to represent a new line that combines fashion and functionality, outerwear in waterproof or breathable technical fabrics.
It is also an obvious choice for the company since Northern Europe is the most important region for its business.
Germany is its largest market, followed by France and the United Kingdom.