Vanity sizing is all about assigning smaller sizes to clothing items than is really the case, in order to encourage sales.
J Crew introduced the additional zero in May this year when they opened the Hong Kong store. According to J Crew, the label had to “extend additional sizing to accommodate customer demand primarily coming from the Asia market”. “Our sizes typically run big and the Asia market tends to run small.”
A spokesperson told The Independent: “This has nothing to do with vanity sizing and accounts for the smallest percentage of our sizing.”
To help picture the unrealistic measurements, a triple zero has a 30.5 inches bust and a mere 23 inches waist – the same as the waistband on a six-to-eight-year-old girl’s skirt, according to The Guardian.
Lynn Grefe, president of the U.S. National Eating Disorders Association, warned that the company’s new triple-zero sizing “will only triple the practice of unhealthy dieting in a society obsessed with skinny.”